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PRIME Profile Privacy Policy

It is PRIME Profile's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website,, and other sites we own and operate.

This policy is effective as of 1 March 2023 and was last updated on 3 May 2023.

User Photo Upload Policy

When uploading photos to this site, you must certify that they are of yourself, that you possess all necessary rights, and that they are not pornographic or indecent in nature. Our platform shall not be held accountable for any negative repercussions that may arise as a result of non-compliant photo uploads.

Information Collection and Use

We may collect various types of information from you when you use or participate in any of our services and promotions. This information may include personal information that you knowingly and actively provide to us, such as your name and e-mail address. We may also collect information that is automatically sent by your devices in the course of accessing our products and services, such as your device type, browser type and version, operating system, IP address, and other technical information. Please note that we only collect personal information that is necessary for the provision of our services, and we will never share your personal information with third parties without your explicit consent, unless required by law. We take reasonable measures to ensure the security and confidentiality of your personal information, and we will never use your personal information for any other purpose than that for which it was collected.

PRIME Profile uses the photos that you upload to create personalized AI models for generating studio-grade profile pictures. We need this data to fine-tune the core text-to-image diffusion model and ensure that the generated AI model captures your facial features accurately. The AI model is unique to you and not shared with anyone else. We do not use the face data for any purpose other than creating personalized AI models. The face data is stored on secure servers that are compliant with industry standards for data security and privacy. Users can delete their account and all associated data at any time, in which case the face data will be deleted from our servers. By using our services, you agree to the terms of our privacy policy and the collection and use of your personal information as described herein.

Personal Information

We may ask for personal information which may include one or more of the following:

  • E-mail address

Legitimate Reasons for Processing Your Personal Information

We collect and use your personal information only when necessary to provide our services. We ensure that your information is collected in a lawful and transparent manner and used for legitimate purposes.

Collection and Use of Information

By accessing and using PRIME Profile, you are also using the Replicate service and thereby accepting their terms of use at Please review these terms carefully before using the service. If you do not agree to these terms, please refrain from using the service.

We may collect personal information from you when you do any of the following on our website:

  • Use a mobile device or web browser to access our content
  • Contact us via e-mail, social media, or on any similar technologies
  • When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to enable you to access and use our website, associated applications, and associated social media platforms

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources.

Security of Your Personal Information

When we collect and process your personal information, we will take commercially reasonable measures to safeguard it against theft, loss, unauthorized access, modification, copying, and disclosure. While we make every effort to protect your information, please note that no method of electronic transmission or storage is 100% secure. In the event of a data breach, we will comply with applicable laws. You are responsible for selecting a strong password and securing your personal information within our services.

How Long We Keep Your Personal Information

We retain your personal information only for as long as we need to, depending on the purpose for which it was collected, in accordance with this privacy policy. If your personal information is no longer needed, we will delete it or make it anonymous by removing all details that identify you.

However, in some cases, we may be required to retain your personal information to comply with legal, accounting, or reporting obligations, or historical research purposes, or statistical purposes.

If you wish to delete all of the photos, datasets and AI model associated with your studio, you can do so by deleting the studio from your account.

To request that your account and all associated data be deleted, please send an email to [email protected]. Please be aware that by deleting your account, you will no longer have access to any of the data or content associated with it.

Children’s Privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

  • a parent, subsidiary, or affiliate of our company
  • third party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms
  • our employees, contractors, and/or related entities
  • our existing or potential agents or business partners
  • sponsors or promoters of any competition, sweepstakes, or promotion we run
  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you third parties to collect and process data

International Transfers of Personal Information

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Use of Cookies

We use cookies to collect information about you and your activity on our website. A cookie is a small data file that our website stores on your computer or device and accesses each time you visit. This allows us to understand how you use our website and enables us to provide you with personalized content based on the preferences you have specified.

Limits of Our Policy

We may provide links to external sites on our website that are not operated by us. Please note that we have no control over the content and policies of those sites, and we cannot accept responsibility or liability for their respective privacy practices. We advise you to review the privacy policies of those sites before sharing any personal information with them.

Changes to This Policy

We reserve the right to modify our privacy policy at our discretion to reflect changes in our business processes, accepted practices, or legal or regulatory requirements. If we make any changes to this privacy policy, we will update the revised policy at the same link you used to access this privacy policy. If required by law, we will obtain your consent or provide you with the opportunity to opt in or out of any new uses of your personal information.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details: [email protected]